In the hustle and bustle of life, it's easy to lose sight of who we truly are and what brings us fulfillment. However, embarking on a...

By: Nicolette Peterkin The digital age has revolutionized the way we curate our personal and professional brands. Social media is no...

By: Nicolette Peterkin Are you tired of the seemingly endless search for the perfect headshot? Are you overwhelmed by the frustration of...

Even though it's important to have a strong online presence, this is just one part of a full business plan. When starting and growing a...

Burn out in a Post Covid Society. by Nicolette Peterkin Burnout is a state of emotional, physical, and mental exhaustion caused by...

by Nicolette Peterkin When brands use well-known social events to advertise and sell a product or service, this is known as situational...

by Nicolette Peterkin If you've spent any time online during the last few months, you've probably certainly come across NFTs. "NFT" is...

There is no such thing as a "perfect post" or a "perfect time of day" to post on Facebook. Instead, you can devise a strategy for...

What is a hashtag? A hashtag is a type of metadata tag that begins with the hash symbol #. Hashtags are a type of user-generated tagging...

There are a lot of questions to answer when creating paid adverts. Like are you targeting the correct people?  Is the size of your image...

Influencer marketing has become one of the most popular strategies for brands to promote their products since the rise of social media....

It might take a long time and money to develop, deliver, implement, monitor, and improve a strategy. As a result, in order to be...

How has Data Science influenced Digital Marketing? Regardless of who you are, where you live, or what you do for a living, everyone has...